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About Us

Decades of Passion, Creativity, and Unforgettable Moments:
The SRO Journey.

40 Years of Event Excellence.

1979
Where It All Started
A band in Tulsa, Oklahoma called Talisman has a problem. They want to play…in front of people. Knowing how many cassette tapes are left at clubs and music venues and never heard, they need a plan. The band’s guitar player, Jon Terry, acts on his entrepreneurial instinct and opens a bank account under the name SRO Productions. SRO goes to work immediately and secures a date and venue for their show, as well as the sounds system, lighting, and promotion needed to produce its first event. After the success of that show other bands, venues, and the companies that provided the sound and lighting for the show start reaching out to see what is next. What follows is years of events ranging from corporate functions, festivals, concerts, sporting and fashion events to fantasy soirees at dream destinations. Blending concept creation, event planning, talent booking, and technical production around a wide array of talent has kept SRO busy and in demand.
1979
1989
A Perfect Pair
In the Summer of 1989, while sitting in the press box during a soccer match, Jon meets Wade Bray. What begins as bemusement at the public address announcer’s off-mic shenanigans becomes a partnership that lasts 34 years (and counting). The pair work together for three soccer teams, producing many concerts, corporate events, trade shows, and develop several bands, serving as manager/producers. Utilizing Wade’s graphic design and writing skills, they even venture into the publishing game creating and producing publications and catalogs too numerous to mention.
1989
2008
It's Time to Grow
In 2008, Jon’s daughter Tina, who has been attending SRO events practically since her birth, begins working at the company. After years behind the scenes, Tina hits the ground running and expands SRO’s talent booking capabilities, event concepts, and organization greatly. Her ever-growing knowledge of the music industry has enabled the company to develop relationships within the industry and provides our clients unique opportunities. Since 2020 Tina has been doing her work and growing the SRO footprint in Los Angeles.
2008
2015
A Whole New World
Serendipity happens in 2015 when SRO is approached to produce a fashion show. As luck would have it Jon’s older daughter Hope, who has been a fashion designer for several well-known national brands, agrees to consult on the project. This was the beginning of four very successful fashion shows and an ongoing relationship with the company that saw her become an outstanding event designer.
2015
2016
Growing the Team
The fashion shows continue to benefit the company, when in 2016, longtime non-profit director Ronda Adkisson joins the team. Ronda’s experience and perspective as a client, before joining SRO, along with her exceptional organizational, sales, and fundraising skills play a huge role in some our biggest and most complex projects.
2016

Meet the Team.

Get to know the passionate and proficient individuals who form the heartbeat of SRO Productions.
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Creating Dream Events Since 1979

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Successful Projects
SRO was established in 1979, by Jon Terry, to produce a concert in the Midwest. For over 40 years our company has made dreams come true by designing, developing, and producing one-of-a-kind events. Today, SRO is a team of accomplished professionals applying their skills and knowledge to create the experiences that dreams are made of.
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Jon Terry

Following his passions and entreprenuerial spirit, Jon has been making his living in and around the music and sports industries for over four decades. 

A musician himself, he began with booking bands – which quickly grew into mastering the production and organizational elements needed to put on a successful event. What started with local bands and shows in small hometown clubs has blossomed into events all over the world with some of the biggest names in the music business. 

While developing the music side of his career Jon also delved into the world of professional sports. At first, learning the ropes in the front office of several teams across multiple sports, he identified another love – seeing a crowd being entertained beyond the confines of the game itself. Working with some of the legends of the sports entertainment field, Jon built SRO into the largest agency in the country managing and booking halftime and in-game acts for NBA, colleges, Minor League Baseball, NASCAR and soccer.

Whether in sports, music, staffing the company, or finding strategic partnerships, Jon has exelled in identifying and presenting talent. He attributes that skill, more than any other, to the success of SRO. That talent, along with decades-long collaborations with other key providers and the mutual loyalty those efforts have produced, keep SRO at the top of the industry.

Despite the massive increase in scope, the principles that have made SRO Productions a success have remained the same – listen to the client, treat every job as if it were your own, provide the highest quality event within the budget, and make every client feel like a rockstar.

Wade Bray

Wade is a designer, writer, curator, researcher, and storyteller. Most of all, he loves finding ways to entertain and engage an audience.

His career as a graphic designer, art director, creative director, and marketing director have afforded him opportunities to work with consumer-facing retail, business to business, sports, entertainment, and with companies ranging from startups to one of the largest global beauty brands. This wide-ranging experience in visual communication has engrained the importance of knowing, and speaking the “language” of, your audience.

He has worked in the entertainment business for over 30 years (event creation, production, and management), including work on festivals, concerts, exhibits, trade shows, and corporate, fundraising, and private events. Nothing satisfies him more than delivering a new event concept or performer to the right group or setting. Wade’s approach combines scripting, compelling visual presentation, and even the ocassional performance of a unique character or two if it’s needed to fully sell a theme.

Whether your need is for a private gathering, corporate event, fundraiser, or you want to take it on the road – he’s ready to help you present it in a way your audience will be talking about for a long time!

Wade’s superpower is his creativity. He lives to develop new, fun, and effective ways to entertain, present, and engage an audience!

Tina Terry

Following in her dad’s footsteps, Tina decided to join the family business straight out of college – where she was studying Vocal Performance and Arts Management. While she has always enjoyed performing, her passion and skill for nurturing others’ talents, and a love for the business side of the entertainment industry fuels her. 

Tina’s early involvement focused on booking but her talent for planning and efficient coordination soon became obvious. Her meticulous planning and coordination (including talent, catering, decoration, venues, and client communication) made her an indespensable piece of the SRO puzzle. Like Jon, Tina’s experience on the talent side of the business also makes her an excellent asset to, and advocate for, performers. In that capacity she has become a go-to resource for handling the considerable advance work and rider management necessary to work with top level performers.

While working with SRO, Tina drew the attention of those on the venue side of the business, leading to several years in the hotel industry – planning weddings and special events. That experience served to expand her already extensive event knowledge and has deepened realtionships with often-used spaces as well as giving our clients valuable insight in getting the most out venues. 

All the while, Tina never stopped working for the family business and contributed to SRO’s growth with a move to the west coast, working alongside her sister in Southern California.

Hope Tomorrow

Coming from the world of clothing and interior design – Hope brought over 30 years of creative experience to SRO. Her passion for designing, forcasting trends, eye for detail and quality, and innovation transferred beautifully to the event business. 

As an apparel designer, specializing in women’s fashion for contemporary to missy styles, She continues to consult and collaborates with fashion industry businesses, start-up designers, suppliers, factories, contractors, and technical teams to help them meet and exceed their goals.

The move from apparel to interior design was a seamless one for Hope. Her aleady highly developed knowledge of fabrics, color, and overall aesthetics immediately added to SRO’s arsenal of talent — in particular our ability to create unique worlds and environments that transform venues. It is in that creative space (event styling, conceptualizing and executing themes) for events ranging from intimate private events to large affairs where she really shines. 

Hope holds an associate degree in Fashion Design from Fashion Institute of Technology, and a bachelor of applied science in Fashion/Apparel Design from Kansas State University.

Ronda Adkisson

Ronda joined SRO after initially being both a performer and client. Having been in the entertainment industry for over 30 years, including classical dance, theater and variety shows, she first worked with SRO in the late 80s, as a backup dancer for an act they were producing.

Years later, she served as the director of a nonprofit organization for nearly a decade. It was in that capacity that she once again connected with SRO. Ronda excelled in the nonprofit world – playing an integral role in tripling her organozation’s annual budget, and honing her skills in special events and creative fundraising. Her nonprofit tenure also provided the opportunity to gain a wide range of knowledge in community relations, business management, sponsor recruitment, donor & volunteer coordination, silent & live auctions, venue oversight, contracting, budgeting, social media strategy, organizational marketing, and event promotion.  

It was during organizational planning that she reconnected with SRO to help on several nonprofit events and in return, she began volunteering on various projects. 

Since joining SRO, Ronda has engaged in a variety of different areas, adding to her experience, from business development, event design/decor, VIP experiences, vendor programs, catering, and entertainment booking.